The World's Largest Brand Experience Event.
60,000+ onsite
150,000+ engaged
70 million+ watching worldwide
Your brand belongs here.
The NAMM Show App and Map
Where 150,000+ people go to plan their show — onsite and worldwide.
The NAMM Show App and Map puts your brand in front of two audiences at once: attendees planning their day onsite, and viewers around the world tracking the exhibitor map and schedule from home.
30,000+
personalized itineraries built
150,000+
unique viewers
850,000+
impressions
Two Ways to Show Up
1
Digital Brand Presence
Three tiers, one goal: get seen. With 800,000+ impressions up for grabs, here's how your brands can capture the audience.
Your all-access pass.
✅ Full company profile
(contact, website, socials,
booth #, categories)
✅ Logo placement
✅ Online lead capture
✅ Up to 15 exhibitor events
✅ 2 business cards
✅ 4 special offers
✅ 2 downloadable assets
✅ 2 product gallery features
The ultimate glow-up.
✅ Everything included in Essential
✅ Featured exhibitor status
✅ Top search billing
✅ NAMM Show map corner
peel highlight
✅ Up to 30 exhibitor events
✅ 4 business cards
✅ 4 downloadable handouts
✅ 8 special offers
✅ 4 product gallery images
with descriptions
✅ 4 product videos
Next-level visibility, streamlined.
✅ Full company profile
✅ Logo placement
✅ Online lead capture
✅ Up to 2 exhibitor events
In-App Messaging & Banners
Put your brand directly in front of attendees as they browse — banner placements and targeted in-app messages that reach people while they're actively planning.
Combine both, and attendees won't just see your brand — they'll find their way straight to your key products and artist demo moments.
NAMM Show Connect
Attendees can now build AI-recommended schedules and exhibitor lists based on their interests — and your Digital Brand Presence level directly affects how often you're matched. The bigger your presence, the more you show up. Don't leave your brand out of the recommendation.
NEW THIS YEAR
2
Reach The NAMM Show Audience Everywhere They Are
Over 30,000 people attend educations sessions and now your brand can meet them where they are!
NAMM has identified five key audiences who engage with our communications and pack the room at every NAMM Show session. New in 2027: get your brand in front of any of them through pre- and post-show emails, plus a presence at every session they attend.
Choose Your Audience
Recording
Professionals
The engineers and
producers shaping
how the world's
music actually
sounds.
Artists
The talent driving the
demos, the sessions,
and the buzz on the
show floor.
Music Retailers
The shop owners
and buyers ready
to stock their
shelves with what
you're selling.
Live Sound
Professionals
The pros making sure
every note lands
right, from the club to
the arena.
Music Educators
The teachers and
mentors shaping the
next generation of
players and pros.
Same powerful placement, every audience: pre-show anticipation, post-show follow-up, and a seat in every session they attend.
Campus Activations
Your brand, everywhere attendees look — on stage, in the lobby, and around their neck.
Your brand can show up all over campus with a range of activation options. Or go bigger: bundle a Brand Boost package to combine campus visibility with digital brand exposure for maximum reach, onsite and online.
Award Shows
Align your brand with the industry's biggest moments and the people celebrating them.
Creator Lounge & Studios
Get your brand in the room where the show's most-shared content gets made.
Badges and Lanyards
Ride along with every single attendee, all show long.
Lobby Banners & Clings
Own the space every attendee walks through, multiple times a day.
Creator Lounge & Studios Engagement
The premier hangout for influencers — where content gets made and seen by 70 million+ worldwide.
Get your brand directly into the space where the show's biggest content moments happen, with options for every level of presence.
Exclusive Takeover
Make the space yours. Full branding,
top billing, unmissable.
Activation
Bring an experience into the lounge
that creators want to capture and share.
Happy Hour
Host the moment everyone shows up
for — and put your name on it.
Ways to Activate
Ways to Engage
January 26–30, 2027
Anaheim Convention Center • Southern California • Exhibits January 28–30
NAMM WEEK
Questions?
Contact NAMM at
tradeshowsales@namm.org.
Gear Showcase
Get your gear in creators'
hands, and in their content.
Lanyard
Your brand around every creator's
neck, all show long.
Product Drop
Launch it live, in the room built
for it to go everywhere.
